Essential Guide for a Mobile Ramadan 2021 in Indonesia
Ramadan, that time of year which all Muslims look forward to! It’s a period of peace, prosperity, celebration and praying while feeling for and helping the less fortunate. Friends and families gather and celebrate, thus being the most anticipated time for Muslims around the world every year. It’s a period of spirituality and deep reflection but for brands and marketers, it’s also their busiest season and the biggest opportunity of the year. Indonesia, home to the largest Islamic population in the world, with 87.2% of people identifying themselves as such, fast daily from dawn to dusk and attain spiritual awareness.
The shopping budgets of Indonesians peak, consumer behavior changes, thus leading to all time high demand across various economic sectors.The Ramadan is also one of the largest shopping event on the Indonesian’s calendar. Since, the Covid situation is still at a sensitive stage, Ramadan would be as big as before but through the power of digital.
SHAREit is a big part of people’s lives in Indonesia during Ramadan and beyond with every one in two people using the SHAREit app for multiple purposes like watching personalized and vernacular content, sharing files, gaming and so on. With a huge 75 million population coming onto SHAREit during Ramadan and drawing insights from the past year, we have released our essential guide to help you plan ahead and achieve your marketing goals this Ramadan with SHAREit.
Here are some highlights on what's inside the report and how can brands or advertisers leverage SHAREit to win over customers in Ramadan 2021.
- Why Should you Market During Ramadan? – We discuss the peak consumer demand and the opportunity for brands belonging to various industries to fulfill their various marketing objectives.
- The Significance of Mobile? - Owing to the ever-increasing engagement and time spent on mobile by users, it has emerged as the preferred channel for advertisers to reach out to their target consumer.
- Mobile Gaming and Entertainment - On account of extended lockdowns, people are going to spend more time than ever watching content and playing games on their mobiles, with SHAREit bringing all of them together under one platform.
- Upsurge in Online Shopping - The meteoric rise of e-commerce would continue with Ramadan observers shifting their preferences from offline to online in addition to the growing relevance of word of mouth.
- How can SHAREit help? - We explain the opportunity of tapping into the huge and highly engaged SHAREit community in Indonesia to foster the growth of brands.
- Why SHAREit as your Advertising Partner During Ramadan? - Here we decode our secret to achieving conversion rates which smash industry benchmarks and drive growth for brands. Dive into why SHAREit should be a part of your media plan this Ramadan.
- Choose your Ad Solution - We believe that ads can be beautiful when shown the right way and the right time to the right person. Choose from our suite of ad solutions which aligns with your marketing objectives.
SHAREit has been accredited with the fastest growing media publisher yet again in Southeast Asia in the latest edition of the AppsFlyer Performance Index for H2, 2020, continuing the trend from H2,2019 and H1,2020. With this, SHAREit has solidified its position as the leading media publisher in Southeast Asia working with brands from diverse business verticals ranging from gaming, fintech, life & culture and utility groups and helping them achieve faster growth across multiple geographies. Built on the four pillars of Reach, Relevance, Precision, Trust and extending the same services to advertisers, SHAREit is poised to supercharge your growth during Ramadan 2021, which is predicted to be the most digital Ramadan ever.
