APPOGRAPHIC TARGETING - Target users based on their app interests

Hyper-personalisation

Hyper-personalisation, the future of personalisation, is a heavy buzzword for several marketers and organisations & is definitely going to be the prime driver of marketing success stories in the coming years. It may sound intimidating but it is nothing more than a honed personalisation technique that has taken a step ahead by collecting, browsing and purchasing real-time behavioural data from multiple channels to provide tailor-made content, products, and services for users. This is made possible by the big strides made in technology, data and analytics, allowing marketers to amplify “human” experiences along the consumer journey.

Why should you know about it?

Today consumers expect their organizations to know them, to understand and offer the right solution at the right time for their needs. So, to fulfil your consumers’ wishes combined with your business interests, effective consumer targeting is the most helpful & crucial aspect of promoting products & services in the dynamic digital market. Even with the aid of advanced analytics, some marketers feel underequipped, while others simply fail to garner enough engagement on posts or convert target consumers to the last mile.

What goes wrong?

In most of the situations, the targets are an outcome of an analysis of the demographic data sets, applying intermediate or advanced analytics. However, the most crucial data that leads to hyper-personalisation is real-time behavioural data and most marketers fail to include it in their analysis, transpiring into lower efficacy.

Sticking to the former methodology of data analysis will only guide us to target irrelevant audiences & thus, failing to deliver the correct message for higher engagement whereas the latter assimilates behavioural data and personalizes the digital experience for individual users with the right message, context & time.

Behavioural Targeting

Behavioural targeting is a marketing strategy which capitalizes on the principles of behavioural psychology by extracting valuable insights from the historical digital consumption behaviour of customers. It doesn’t only result in providing personalised services and suggestions but also strengthens the brand’s repute as a customer-centric organization.

Behavioural data is sourced through datasets resulting from customers’ actions on a range of devices connected to the internet. The data subsumes tracking the sites visited or the apps downloaded but what’s imperative is to collate and analyse the data at the right place and utilise it at the right time. This is where most marketers falter.

Thus, marketers today need to focus their attention on the apps their customers are interested in and subsequently analyse their usage patterns in a timely manner to cater to each customer’s personalised requirements and the products or services they might be looking for.

Appographic Targeting with SHAREit

A perfect marketing plan to provide the best possible personalised services to its customers requires a thorough systematic structure, which is given as follows

a. Discerning the clients’ need minutely, thus understanding the scope of the project

b. Understanding behaviour of each consumer w.r.t to the clients’ interest

c. Customized consumer segmentation in accordance with the project & ensuring continual training of the system with feedback loops w.r.t segmentation

d. Advanced analytics to derive novel consumer insights resulting in hyper-personalisation

e. Extremely effective targeting with innovative ad formats

f. Multifaceted platform where multiple users can get personalised advertisements in a single app

Now, this is where SHAREit comes into play. SHAREit is one of the very few technology companies which asserts a comprehensive expertise in all the above matters. The future belongs to trailblazers who produce a unique hybrid approach and mix demographic and behavioural data, allowing them to achieve superior and accurate targeting. SHAREit is an expert in both demographic and behavioural targeting and is the only unique app to employ an equitable mix of both. At SHAREit, the leadership not only strives to enhance customer experience every day, but also views personalisation as the core driver of our marketing strategy.

SHAREit for Marketers

The multifaceted platform and millions of users onboard help SHAREit collate and analyse accurate app usage data for hyper-personalised results. The marketers can now, through SHAREit’s Appographic Targeting, establish better personalised contact with their customers by providing them the hyper-personalised solutions and services they are looking for, that too in one single app, resulting in high CTRs for the marketers. Often in most companies, there is no dearth of data, but at SHAREit we focus on the significant use cases and accordingly develop our capabilities, for it’s a journey and we strive to get better at it every day.

We, at SHAREit are attached to our consumers, our ability to understand their emotions & actions forms the bedrock of our personalisation strategy. 

Questions? We'll put you on the right track?

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