Gaming & Entertainment Report - South Africa
Gaming, the world’s biggest entertainment industry, has witnessed a meteoric rise over the years & has not only survived the global pandemic rather experienced another boom. Gaming has now penetrated throughout, especially in developing countries who now commands the majority of users & thus necessitates a comprehensive understanding of the market. SHAREit, the world’s largest online & offline app, recognized as a game & video discovery and file sharing platform, with its global user base of 1.8 billion, has acted as a catalyst to this exponential growth.
South Africa, the southernmost country in Africa with a population of around 59 million, has more than 90 million mobile phone subscriptions, with an average user spending 8 hours & 25 minutes daily on their smartphone, showcasing the deep penetration of mobile networks. It is one such country where the gaming industry has overtaken the movies and music industry, with app based social/casual gaming revenue is set to increase to R3576 million by 2023 at 14.6% CAGR, irrespective of the current high data cost in the region.
SHAREit, with approx 20 Million unique Monthly Active Users, has played a pivotal role in rocketing the growth of the Entertainment & Media industry in South Africa. This “Gaming & Entertainment Report’2020” showcases the current scenario & fast paced growth of the E&M industry with mobile gaming at its core. The report also deals with how SHAREit is solving the problem of high data cost in the region with ZERO data cost, making the application to be downloaded by every 3 out of 5 smartphone users.
Lastly the platform’s unique advertising solutions & the ability to target users on the basis of their appographic profile, has made it one of the top choices for advertisers to run Brand Awareness, User Acquisition or Re-Engagement Campaigns. National Lottery, South Africa’s most preferred online gambling site has achieved huge success in partnering with SHAREit.
Click here to access the full "South Africa Gaming & Entertainment Report"
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